Optimal contract-sizing in online display advertising for publishers with regret considerations
Md.Tanveer Ahmed; Changhyun Kwon
| Year of publication: |
2014
|
|---|---|
| Authors: | Ahmed, Md. Tanveer ; Kwon, Changhyun |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 42.2014, p. 201-212
|
| Subject: | Newsboy problem | Operations management | Risk | Online-Marketing | Internet marketing | Risikomanagement | Risk management | Prozessmanagement | Business process management | Lagerhaltungsmodell | Inventory model | Werbewirkung | Advertising effects | Theorie | Theory | Werbung | Advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010205832