Optimal database marketing : strategy, development, and data mining
Ronald G. Drozdenko, Perry D. Drake
| Year of publication: |
c2002 ; Online-Ausg.
|
|---|---|
| Authors: | Drozdenko, Ronald G. |
| Other Persons: | Drake, Perry D. (contributor) |
| Publisher: |
Thousand Oaks, Calif : SAGE |
| Subject: | Data Mining | Data mining | Marketing | Datenbank | Database | Marketingmanagement | Marketing management | Database-Marketing |
| Extent: | Online Ressource (xxii, 398 p.) ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Description based on print version record This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships |
| ISBN: | 978-1-4522-3116-7 ; 978-1-4522-3116-7 ; 978-0-7619-2357-2 ; 978-0-7619-2357-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013208053