Optimal distinctiveness, strategic categorization, and product market entry on the Google Play app platform
Year of publication: |
2019
|
---|---|
Authors: | Barlow, Matthew A. ; Verhaal, J. Cameron ; Angus, Ryan W. |
Published in: |
Strategic Management Journal. - Wiley, ISSN 1097-0266, ZDB-ID 1478912-7. - 2019 (09.04.)
|
Publisher: |
Wiley |
Saved in:
Online Resource
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