Optimal distinctiveness, strategic categorization, and product market entry on the Google Play app platform
| Year of publication: |
2019
|
|---|---|
| Authors: | Barlow, Matthew A. ; Verhaal, J. Cameron ; Angus, Ryan W. |
| Published in: |
Strategic Management Journal. - Wiley, ISSN 1097-0266, ZDB-ID 1478912-7. - 2019 (09.04.)
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/smj.3019 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012084984