Optimal distribution strategy of coupons on e-commerce platforms : sufficient or scarce?
Li Hu, Mengwei Zhang, Xin Wen
| Year of publication: |
2023
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|---|---|
| Authors: | Hu, Li ; Zhang, Mengwei ; Wen, Xin |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 266.2023, p. 1-14
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| Subject: | Cost bearing structure | Coupon quantity | Coupon strategy | E-commerce platform | Stackelberg game | Electronic Commerce | E-commerce | Kundenbindungsprogramm | Loyalty program | Digitale Plattform | Digital platform | Online-Handel | Online retailing | Rabatt | Rebate | Spieltheorie | Game theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2023.109031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014440082