Optimal group-buying price strategy considering the information-sharing of the seller and buyers in social e-commerce
Lei Guan, Hongqiao Chen, Haiwen Ma and Lianmin Zhang
| Year of publication: |
2022
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| Authors: | Guan, Lei ; Chen, Hongqiao ; Ma, Haiwen ; Zhang, Lianmin |
| Published in: |
International transactions in operational research : a journal of the International Federation of Operational Research Societies. - Oxford : Wiley-Blackwell, ISSN 1475-3995, ZDB-ID 2019815-2. - Vol. 29.2022, 3, p. 1769-1790
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| Subject: | group-buying price | information-sharing | social E-commerce | Electronic Commerce | E-commerce | Preismanagement | Pricing strategy | Online-Handel | Online retailing | Lieferantenmanagement | Supplier relationship management | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/itor.13075 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012795891