Optimal incremental innovation: an evaluative approach for integrating R&D and marketing

New operational definitions of incremental innovation, standard innovation, and radical innovation, are constructed using our ‘technometric benchmarking’ model. Based on this definition, optimal incremental innovation is formulated as a linear programming problem. The model is illustrated by an actual case: reconfiguration of a gamma camera. It is shown how this model can contribute to improved allocation of research and development (R&D) resources, by integrating marketing and R&D in a single decision-support model. Copyright , Beech Tree Publishing.