Optimal positioning of new product-concepts: Some analytical implications and empirical results
| Year of publication: |
1992
|
|---|---|
| Authors: | Eliashberg, Jehoshua ; Manrai, Ajay K. |
| Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 63.1992, 3, p. 376-397
|
| Publisher: |
Elsevier |