Optimal price/advertising menus for two-sided media platforms

Levi DeValve, Saša Pekeč

Year of publication:	2022
Authors:	DeValve, Levi ; Pekeč, Saša
Published in:	Operations research. - Linthicum, Md. : INFORMS, ISSN 1526-5463, ZDB-ID 2019440-7. - Vol. 70.2022, 3, p. 1629-1645
Subject:	advertising and media \| Market Analytics and Revenue Management \| pricing \| programming duality \| Revenue-Management \| Revenue management \| Theorie \| Theory \| Preismanagement \| Pricing strategy \| Werbung \| Advertising \| Netzwerkökonomik \| Network economics \| Online-Marketing \| Internet marketing

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