Optimal pricing and advertising policies for bottom of pyramid markets : an analytical approach
Year of publication: |
2012
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Authors: | Swami, Sanjeev ; Tirupati, Devanath |
Published in: |
Technology operation management : TOM ; official publication of the Society of Operations Management. - [New Delhi] : Springer India, ISSN 0974-8091, ZDB-ID 2734482-4. - Vol. 3.2012, 1/2, p. 32-49
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Subject: | Risk | Product diffusion models | Optimal control | Marketing policies | Preismanagement | Pricing strategy | Werbung | Advertising | Kontrolltheorie | Control theory |
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