Optimal pricing strategy : how to sell to strategic consumers?
Year of publication: |
2022
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Authors: | Wu, Meng ; Ran, Yun ; Zhu, Stuart X. |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 244.2022, p. 1-16
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Subject: | Fixed pricing | High-low pricing | Markdown | Newsvendor model | Strategic consumer | Preismanagement | Pricing strategy | Lagerhaltungsmodell | Inventory model | Konsumentenverhalten | Consumer behaviour | Spieltheorie | Game theory |
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