Optimal pricing strategy with disappointment‐aversion and elation‐seeking consumers : compared to price commitment
| Year of publication: |
2019
|
|---|---|
| Authors: | Wang, Hua ; Guan, Zhenzhong ; Dong, Dayong ; Zhao, Na |
| Published in: |
International Transactions in Operational Research. - Wiley, ISSN 1475-3995, ZDB-ID 2019815-2. - Vol. 28.2019, 5 (13.05.), p. 2810-2840
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/itor.12676 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012091909