Optimal product line strategies for entry in new markets

Yogesh V. Joshi

Year of publication:	2007
Authors:	Joshi, Yogesh V.
Subject:	Markteintritt \| Market entry \| Zeit \| Time \| Markentransfer \| Brand extension \| Soziale Werte \| Social values \| Produktmanagement \| Product management \| Fertigungsprogramm \| Master production schedule \| Wettbewerbsstrategie \| Competitive strategy \| Markenführung \| Brand management
Description of contents:	Table of Contents [gbv.de]

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