Optimal product positioning with consideration of negative utility effect on consumer choice rule
| Year of publication: |
2012
|
|---|---|
| Authors: | Luo, X.G. ; Kwong, C.K. ; Tang, J.F. ; Tu, Y.L. |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 516545. - Vol. 54.2012, 1, p. 402-414
|