Optimal Product-Sampling Strategies in Social Networks: How Many and Whom to Target?
| Year of publication: |
2013
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|---|---|
| Authors: | Schlereth, Christian ; Barrot, Christian ; Skiera, Bernd ; Takac, Carsten |
| Published in: |
International journal of electronic commerce : IJEC. - Armonk, NY : Sharpe, ISSN 1086-4415, ZDB-ID 14026600. - Vol. 18.2013, 1 (1.10.), p. 45-72
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