Optimal promotional policy of an innovation diffusion model incorporating the brand image in a segment-specific market
Kuldeep Chaudhary, Pradeep Kumar, Sudipa Chauhan and Vijay Kumar
| Year of publication: |
2022
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|---|---|
| Authors: | Chaudhary, Kuldeep ; Kumar, Pradeep ; Chauhan, Sudipa ; Kumar, Vijay |
| Published in: |
Journal of management analytics. - Abingdon, Oxon [u.a.] : Taylor & Francis, ISSN 2327-0039, ZDB-ID 2768729-6. - Vol. 9.2022, 1, p. 120-136
|
| Subject: | brand-image | graph theoretic approach | market-segmentation | maximum-principle | stability analysis | Innovationsdiffusion | Innovation diffusion | Theorie | Theory | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/23270012.2021.1978883 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012820737