Optimal reserve prices in weighted GSP auctions
Yang Sun; Yunhong Zhou; Xiaotie Deng
| Year of publication: |
2014
|
|---|---|
| Authors: | Sun, Yang ; Zhou, Yunhong ; Deng, Xiaotie |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 13.2014, 3, p. 178-187
|
| Subject: | Generalized second price auction | Weighted GSP | Reserve price | Optimal auction | Sponsored search auction | Auktionstheorie | Auction theory | Auktion | Auction | Preismanagement | Pricing strategy | Internet-Auktion | Online auction | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Preis | Price |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011348325