Optimal resource allocation with time-varying marketing effectiveness, margins and costs
Kalyan Raman, Murali K. Mantrala, Shrihari Sridhar & Yihui (Elina) Tang
| Year of publication: |
2012
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|---|---|
| Authors: | Raman, Kalyan ; Mantrala, Murali K. ; Sridhar, Shrihari ; Tang, Yihui |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 26.2012, 1, p. 43-52
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| Subject: | Marketingmanagement | Marketing management | Werbeplanung | Advertising planning | Werbewirkung | Advertising effects | Zeit | Time | Allokation | Allocation | Kosten | Costs |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009490133