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Optimal reverse-pricing mechanisms

Martin Spann; Robert Zeithammer; Gerald Häubl
Year of publication:
2010
Authors: Spann, Martin ; Zeithammer, Robert ; Häubl, Gerald
Published in:
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 6, p. 1058-1070
Subject: Online-Handel | Online retailing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Auktionstheorie | Auction theory | Theorie | Theory
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