Optimal sales strategies for an omni-channel manufacturer in livestreaming demonstration trends
Yanran Li, Bo Li, Minxue Wang, Yang Liu
| Year of publication: |
2023
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|---|---|
| Authors: | Li, Yanran ; Li, Bo ; Wang, Minxue ; Liu, Yang |
| Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 180.2023, p. 1-28
|
| Subject: | Livestreaming demonstration | Omni-channel | Pricing strategy | Sales mode | Showrooming | Preismanagement | Verkauf | Selling | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2023.103222 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014461276