Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories
Roland Helm; Sebastian Landschulze
| Year of publication: |
2009
|
|---|---|
| Authors: | Helm, Roland ; Landschulze, Sebastian |
| Published in: |
Review of managerial science. - Berlin : Springer, ISSN 1863-6683, ZDB-ID 2296460-5. - Vol. 3.2009, 1, p. 41-73
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Motivation | Konsumgüter | Consumer goods | Theorie | Theory | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003812801