Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories
Roland Helm; Sebastian Landschulze
| Year of publication: |
2009
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|---|---|
| Authors: | Helm, Roland ; Landschulze, Sebastian |
| Published in: |
Review of managerial science. - Berlin : Springer, ISSN 1863-6683, ZDB-ID 22964605. - Vol. 3.2009, 1, p. 41-73
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009885038