Optimal strategy of multi-product retailers with relative thinking and reference prices
Ofer H. Azar
| Year of publication: |
2014
|
|---|---|
| Authors: | Azar, Ofer H. |
| Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 37.2014, p. 130-140
|
| Subject: | Behavioral economics | Relative thinking | Heuristics and biases | Competitive strategy | Loss leaders | Retailing | Einzelhandel | Retail trade | Verhaltensökonomik | Heuristik | Heuristics | Konsumentenverhalten | Consumer behaviour | Wettbewerbsstrategie | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011292558