Optimising NPD in SMEs : a best practice approach
Nick Leithold, Tino Woschke and Heiko Haase (Department of Business Administration, University of Applied Sciences Jena, Jena, Germany), and Jan Kratzer (Faculty of Economics and Management, Technische Universität Berlin, Berlin, Germany)
| Year of publication: |
2016
|
|---|---|
| Authors: | Leithold, Nick ; Woschke, Tino ; Haase, Heiko ; Kratzer, Jan |
| Published in: |
Benchmarking : an international journal ; BIJ. - Bingley : Emerald, ISSN 1463-5771, ZDB-ID 1473104-6. - Vol. 23.2016, 1, p. 262-284
|
| Subject: | Innovation | Germany | Small- and medium-sized enterprises | New product development process | Design structure matrix | KMU | SME | Deutschland | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Prozessmanagement | Business process management | Erfolgsfaktor | Success factor | Produktgestaltung | Product design |