Optimising Sales by Using Econometric Models Combined with Business Intelligence Solutions

In this article we presented the importance of the implementation of both an econometric model useful for making the correlations required in order to make managerial decisions as well as of a Business Intelligence solution useful for the optimization of a company management. The case study was conducted on a company that distributes food products. In order to determine the connection between the average price and the quantity of products sold, in order to determine the trend and certain accurate forecasts, we used econometric regression models and in the end we also prepared a number of sales analysis reports projected by using the QlikView application. The projection of the reports, charts, and monitoring tools contributes to the business performance measurement, the analysis of the trends, and the measurement of the results. In our opinion, in order to stay competitive on the Romanian business market, company managers need all this items of information in order to have an image as clear and as accurate as possible of what they have done, what they do, or will have to do tomorrow.