Optimization models for targeted offers in direct marketing: Exact and heuristic algorithms
| Year of publication: |
2011
|
|---|---|
| Authors: | Talla Nobibon, Fabrice ; Leus, Roel ; Spieksma, Frits C.R. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 210.2011, 3 (1.5.), p. 670-684
|