Optimization of message communication during COVID-19 epidemic using fuzzy AHP & goal programming
Dheeraj Sharma, Amol Singh and Praveen Ranjan Srivastava
| Year of publication: |
2023
|
|---|---|
| Authors: | Sharma, Dheeraj P. ; Amol Singh ; Srivastava, Praveen Ranjan |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 31.2023, 3, p. 607-634
|
| Subject: | Covid-19 | Fuzzy AHP | Goal programming | Optimal Communication | Coronavirus | Fuzzy-Set-Theorie | Fuzzy sets | AHP-Verfahren | AHP approach | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Epidemie | Epidemic | Mathematische Optimierung | Mathematical programming | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2021.1961844 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014304928