Optimizing online selling through an online-to-offline platform : strategic ramifications for local n stores
Year of publication: |
2024
|
---|---|
Authors: | Taleizadeh, Ata Allah ; Darabi, Ebrahim Salehi ; Thaichon, Park |
Subject: | Coordination mechanism | Delay in payment | Game theory | Online to offline | Retailing | Spieltheorie | Einzelhandel | Retail trade | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform |
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