Optimizing product assortment under customer-driven demand substitution
Year of publication: |
2009
|
---|---|
Authors: | Yücel, Eda ; Karaesmen, Fikri ; Salman, F. Sibel ; Türkay, Metin |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 199.2009, 3 (16.12.), p. 759-768
|
Subject: | Sortiment | Retail assortment | Produktdifferenzierung | Product differentiation | Substitutionsgüter | Substitute goods | Substitutionselastizität | Elasticity of substitution | Konsumtheorie | Consumption theory | Konsumentenverhalten | Consumer behaviour |
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