Optimizing the Marketing Interventions Mix in Intermediate-Term CRM
| Year of publication: |
2005
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|---|---|
| Authors: | Rust, Roland T. ; Verhoef, Peter C. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 24.2005, 3, p. 477-489
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