Optimizing two-sided promotion for transportation network companies : a structural model with conditional bayesian learning
Year of publication: |
2020
|
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Authors: | Zheng, Jinyang ; Ren, Fei ; Tan, Yong ; Chen, Xi |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 31.2020, 3, p. 692-714
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Subject: | transportation network companies | two-sided sales promotion | Bayesian learning | structural model | Theorie | Theory | Lernprozess | Learning process | Verkaufsförderung | Sales promotion | Bayes-Statistik | Bayesian inference | Lernen | Learning |
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