Opting in : lessons in social business from a Fortune 500 product manager
Ed Brill
| Year of publication: |
c 2013
|
|---|---|
| Authors: | Brill, Ed |
| Publisher: |
Upper Saddle River, NJ [u.a.] : IBM Press / Pearson |
| Subject: | IBM Corporation | Produktmanagement | Product management | Sozialwirtschaft | Social economy |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIV, 191 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Why social business? -- The social product manager -- Self, product, or company -- Offense or defense -- Picking a fight -- Activate your advocates -- Tools of the trade -- In real life -- Social inside the organization -- Risk management in social business -- Putting opting in into practice. |
| ISBN: | 0-13-325893-9 ; 978-0-13-325893-6 |
| Classification: | Fertigung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009739759