Option Attachment: When Deliberating Makes Choosing Feel like Losing
| Year of publication: |
2003
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|---|---|
| Authors: | Carmon, Ziv ; Wertenbroch, Klaus ; Zeelenberg, Marcel |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 30.2003, 1, p. 15-29
|