Options for strategic change : exploration or exploitation in marketing for new wealth creation
Tomoaki Sakano, Arie Y. Lewin and Naoko Yamada
| Year of publication: |
2000
|
|---|---|
| Authors: | Sakano, Tomoaki ; Lewin, Arie Y. ; Yamada, Naoko |
| Published in: |
Corporate strategies for Southeast Asia after the crisis : a comparison of multinational firms from Japan and Europe. - Basingstoke, Hampshire [u.a.] : Palgrave, ISBN 0-333-91784-7. - 2000, p. 123-140
|
| Subject: | Organisatorischer Wandel | Organizational change | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001629679