Order effects in sequentially judged options due to the direction of comparison
| Year of publication: |
2003
|
|---|---|
| Authors: | Bruine de Bruin, Wandi ; Keren, Gideon |
| Published in: |
Organizational Behavior and Human Decision Processes. - Elsevier, ISSN 0749-5978. - Vol. 92.2003, 1-2, p. 91-101
|
| Publisher: |
Elsevier |