Order in product customization decisions : evidence from field experiments
Jonathan Levav; Mark Heitmann; Andreas Herrmann; Sheena S. Iyengar
| Year of publication: |
2010
|
|---|---|
| Authors: | Levav, Jonathan ; Heitmann, Mark ; Herrmann, Andreas ; Iyengar, Sheena S. |
| Published in: |
Journal of political economy. - Chicago, Ill. : Univ. Press, ISSN 0022-3808, ZDB-ID 3026-0. - Vol. 118.2010, 2, p. 274-299
|
| Subject: | Produkt | Product | Nutzen | Utility | Aggregation | Experiment | Konsumentenverhalten | Consumer behaviour | Kraftfahrzeug | Motor vehicle | Konsumgütermarketing | Consumer goods marketing | Schweiz | Switzerland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008650455