Order of market entry : empirical results from the PIMS data and future research topics
William T. Robinson and Mark Parry
| Year of publication: |
2009
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|---|---|
| Authors: | Robinson, William Thomas ; Parry, Mark |
| Published in: |
The profit impact of marketing strategy project : retrospect and prospects. - Cambridge [u.a.] : Cambridge Univ. Press, ISBN 978-0-521-12345-7. - 2009, p. 73-91
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| Subject: | Marketingmanagement | Marketing management | Markteintritt | Market entry | Marktanteil | Market share | Return on Investment | Return on investment | Zeitreihenanalyse | Time series analysis |