Organising IMC roles and functions in the business-to-business network environment
Year of publication: |
2008
|
---|---|
Authors: | Hall, Linda ; Wickham, Mark |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 14.2008, 3, p. 193-206
|
Subject: | Tasmanien | Tasmania | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Unternehmensnetzwerk | Business network | Australien | Australia |
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