Organizational and corporate identity revisited : toward a comprehensive understanding of identity in business
Andrea Pérez; Igancio Rodríguez del Bosque
| Year of publication: |
2014
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|---|---|
| Authors: | Pérez, Andrea ; Rodríguez del Bosque, Ignacio A. |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 17.2014, 1, p. 3-27
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| Subject: | corporate communication | corporate identity | corporate identity management mix | corporate identity mix | corporate personality | organizational identitý | Unternehmenskultur | Corporate culture | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation | Corporate Social Responsibility | Corporate social responsibility | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010351359