Organizational buying behavior
Year of publication: |
c 2014
|
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Authors: | Wind, Yoram |
Other Persons: | Thomas, Robert J. (contributor) ; Sheth, Jagdish N. (contributor) |
Published in: | |
Publisher: |
Los Angeles : SAGE Publications |
Subject: | Beschaffung | Procurement | Verhalten in Organisationen | Organizational behaviour | Marktsegmentierung | Market segmentation | B-to-B-Marketing | Business-to-business marketing |
Description of contents: | Table of Contents [gbv.de] |
Extent: | L, 325 S. graph. Darst. |
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Series: | Legends in marketing. - Los Angeles, Calif. [u.a.] : Sage, ZDB-ID 2620420-4. - Vol. [8] |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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