Organizational Innovation through Living Labs for Optimizing the Energy Usage of Blocks of Flats

Interactive value production through Living Labs means interactive development of products/services in real-life milieus by involving the end-users in the development process from the early stage. The aim of Living Lab initiations includes efforts, by way of following their suggestions in the whole process of developing new technologies and services, to integrate the behaviour of household consumers as well as the most important factors that influence their behaviour changes. Consumers can save energy or enhance energy efficiency by the implementation of renewable energy technologies. This way, for companies working together with consumers in innovation, therefore mutual added value can be created and higher added value products provided for the end-user. I assume that only minor changes are initiated by the endusers in a Living Lab collaboration, therefore organizational innovation is relevant in the renewable energy industry through Living Labs. This hypothesis was tested by conducting interviews with Living Labs operating in the renewable energy industry.