Organizational processes for B2B services IMC data quality
Debra Zahay; James Peltier; Anjala S. Krishen; Don E. Schultz
| Year of publication: |
2014
|
|---|---|
| Authors: | Zahay, Debra L. ; Peltier, James W. ; Krishen, Anjala S. ; Schultz, Don E. |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 29.2014, 1, p. 63-74
|
| Subject: | Organizational culture | Relationship marketing | Business-to-business marketing | Organizational performance | Organizational learning | Data quality | B-to-B-Marketing | Lernende Organisation | Learning organization | Unternehmenskultur | Corporate culture | Beziehungsmarketing | Datenqualität | Lieferantenmanagement | Supplier relationship management | Unternehmenserfolg | Firm performance | Qualitätsmanagement | Quality management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010252752