Organizational structure, innovation performance and customer relationship value in the Greek advertising and media industry
Paraskevi Dekoulou and Panagiotis Trivellas
| Year of publication: |
2017
|
|---|---|
| Authors: | Dekoulou, Paraskevi ; Trivellas, Panagiotis |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 32.2017, 3, p. 385-397
|
| Subject: | Performance | Innovation | Organizational structure | Buyer-seller relationship | Advertising | Greece | Griechenland | Werbung | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Organisationsstruktur |
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