ORGANIZED RETAILING IN INDIA- AN EMPIRICAL STUDY OF APPROPRIATE FORMATS AND EXPECTED TRENDS

The retail sector and its environment have experienced radical changes in the last decade. Most of the challenges are due to changing demographic, social, politic, business climate, and changes in the retail sector including the addition of Wall Mart, Carrefour, K-Mart, etc. This paper examines the relative importance of the various products purchased at organized retail outlets and the choice of format, the consumer has when purchasing a product. The paper also discusses the expected development of organized retail in the future, focusing on aspects with potential effects on consumer purchasing behavior. Not all items are equally important for retail outlets and various products need specific retail formats.