OTHER BUSINESS - Selling Points: Celebrity advertising can be trouble - but hugely rewarding.
Year of publication: |
1996
|
---|---|
Authors: | Mitchell, Alan |
Published in: |
Management today. - London, ISSN 0025-1925, ZDB-ID 4120243. - 1996, p. 104
|
Saved in:
Saved in favorites
Similar items by person
-
Reinventing direct marketing - with VRM inside
Mitchell, Alan, (2008)
-
From data hoarding to data sharing
Mitchell, Alan, (2012)
-
Mitchell, Alan, (2012)
- More ...