OTT-messaging and mobile telecommunication : a joint market? : an empirical approach

Nicolas Wellmann

OTT-messenger such as facebook, WhatsApp have gained wide popularity among mobile users while traffic of text messaging has been in strong decline in several countries. This work is the first to provide an empirical analysis how consumption of OTT-messengers affects demand for text messaging and mobile telephony services. Our findings suggest that social and messaging apps may complement demand for text messaging and mobile voice services. More generally we identify the different nature of mobile telecommunication services as key element to explain why reductions of text messaging traffic have been so drastic in some countries and why an analogue development for mobile voice is rather unlikely.

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Year of publication:	August 2017
Authors:	Wellmann, Nicolas
Published in:	Competition and regulation in the information age : Passau, Germany, 30th July - 2nd August 2017
Publisher:	Passau : International Telecommunications Society
Subject:	OTT-messenger \| mobile telecommunication \| market definition \| regulation \| mature markets \| communication behavior \| Mobilkommunikation \| Mobile communications \| Regulierung \| Regulation \| Marktstruktur \| Market structure \| Marketingmanagement \| Marketing management \| Telekommunikation \| Telecommunications