Outcome-based contracting from the customers' perspective : a means-end chain analytical exploration
Tobias Schaefers, Stefan Ruffer, Eva Böhm
| Year of publication: |
2021
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|---|---|
| Authors: | Schäfers, Tobias ; Ruffer, Stefan ; Böhm, Eva |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 93.2021, p. 466-481
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| Subject: | Laddering | Means-end-chain analysis | Outcome-based contracts | Servitization | Solution selling | Leistungsbündel | Bundling strategy | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Vertrag | Contract | Beziehungsmarketing | Relationship marketing | Verkauf | Selling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.06.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012501919