Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Elaine Wallace, Pedro Torres, Mário Augusto, Maryana Stefuryn
| Year of publication: |
2021
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|---|---|
| Authors: | Wallace, Elaine ; Torres, Pedro M. ; Augusto, Mário Gomes ; Stefuryn, Maryana |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 135.2021, p. 519-531
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| Subject: | Brand Trust | Online Brand Engagement | Self-Expressive Brands | Social Media | Value Co-Creation | Willingness to Pay a Premium | Social Web | Social web | Markenführung | Brand management | Markenartikel | Brand | Zahlungsbereitschaftsanalyse | Willingness to pay | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.06.058 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012647938