Outdoor media planning in Saudi Arabia: Availability and effectiveness
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Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 22.1994, 2, p. 146
Yavas, Ugur, (1987)
Yavas, Ugur, (1983)
Evaluation of information sources in industrial marketing: Implications for media planning in the Arabian Gulf - Examines a survey conducted of 67 company executives in Saudi Arabia regarding industrial purchasing
Tuncalp, Secil, (1999)
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