Outsourcing and its implications for market success: negative curvilinearity, firm resources, and competition
| Year of publication: |
2012
|
|---|---|
| Authors: | Kotabe, Masaaki ; Mol, Michael J. ; Murray, Janet Y. ; Parente, Ronaldo |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 40.2012, 2, p. 329-347
|